SLTA

The Board of Directors of the Saint Lucia Tourism Authority has appointed Mrs. Lorine Charles-St. Jules to the position of Chief Executive Officer (CEO), effective February 1, 2022. With more than two decades of tourism and leadership experience, Mrs. Charles-St. Jules has achieved significant success in the hospitality sector and most recently served as USA Account Manager for the Anguilla Tourist Board. She has been CEO of global marketing agency […]

Saint Lucia Tourism Authority enhances international marketing efforts with strategic campaigns to boost tourism recovery The Saint Lucia Tourism Authority (SLTA) is enhancing marketing efforts to attract travelers from its main source markets. As consumers begin to gain confidence in travel and the winter getaway season begins, SLTA marketing, advertising and public relations campaigns highlight travel trends, low Covid-19 cases and safety protocols. The campaigns are driven by new insights […]