Piton Beer Ignites the Carnival Spirit with the Return of Piton Soca Starz in 2025

Piton Beer is thrilled to announce the highly anticipated return of Piton Soca Starz — the ultimate soca talent competition — just in time to set the 2025 Saint Lucia Carnival ablaze with energy, rhythm, and raw talent.

First launched in 2010, Piton Soca Starz quickly became the premier stage for up-and-coming soca artists to shine. More than just a competition, it evolved into a movement — a celebration of Saint Lucia’s musical heartbeat. The show helped catapult now-household names like Mongstar, Shemmy J, Nerdy, and Mighty into stardom, earning its reputation as a launchpad for the island’s brightest musical stars.

For six unforgettable years, Piton Soca Starz was a staple of the carnival calendar, electrifying crowds and uncovering the next generation of soca sensations. Since then, fans have continuously called for its comeback — and now, in 2025, Piton Beer is answering with a resounding YES.

“The relaunch of Piton Soca Starz honours a legacy that transformed the local music scene and left an indelible mark on our culture,” said Lyla Jean Baptiste, Brand Manager for Piton Beer. “We’ve heard the voices of the people loud and clear, and we’re proud to bring back this iconic platform — reimagined, re-energized, and ready to deliver an unforgettable season. As always, we’re hitting the road, bringing the vibes to communities across the island and making sure no talent goes undiscovered.”

This year’s competition promises to be bigger and bolder than ever. Not only will the champion earn the title of Piton Soca Starz 2025, they’ll also walk away with an incredible artist support package — including XCD $20,000 in production support to bring a song and music video to life. It’s not just about the prize — it’s about unlocking potential and amplifying Saint Lucian voices on the soca stage.

Piton Beer is proud to reaffirm its commitment to local culture and creativity by turning up the volume on soca. As the island’s most beloved brew, Piton Beer is more than a beverage — it’s a vibe, and Piton Soca Starz is the stage where that vibe comes alive.

Artists, performers, and fans are encouraged to follow Piton Beer on social media for exciting updates, venue announcements, and the full competition schedule. The 2025 Carnival season starts early — and it starts with Piton Soca Starz.